The definition of product design describes the process of imagining, creating, and iterating products that solve users’ problems or address specific needs in a given market. The key to successful product design is understanding the end-user customer, the person for whom the product is being created.
Product design is essential in creating the initial user experience and product offering, from pre-ideation user research to concept development to prototyping and usability testing. The key to successful product design is understanding the end-user customer, the person for whom the product is being created.